»RINGANA not only uses perfectly- dosed, highly effective active substances; they also ensure that they are perfectly coordinated with each other. This creates synergy effects that produce the best possible results.«
What is special about the fresh products from RINGANA?
There are no limits imposed on the researchers’ creativity – either in terms of their cost calculations or the raw materials they choose. RINGANA not only uses perfectly-dosed, highly effective active substances – they also ensure that they are perfectly coordinated with each other. This creates synergy effects that produce the best possible results. When they’re doing their calculations, they don’t consider the potential costs. Their sole aim is to make a high-end product.
Why doesn’t RINGANA carry out any market research tests?
Because this would limit their creativity. If you ask consumers on the street what they expect from their cream, you will always get the same, predictable answers: they should smell good, be pleasant to apply, be absorbed quickly. The desired product is pure mainstream – at the expense of effect. And for RINGANA, the effect is paramount. When they manufacture a product, they think beyond existing ideas. If Apple had asked people what their ideal telephone was, nobody would ever have thought of the iPhone.
Does this philosophy demand courage?
Absolutely. They are constantly exceeding limits, and they don’t make any compromises. Let’s take the PACK balancing for example. It has a very intensive flavour that isn’t to everybody’s taste. Naturally, RINGANA could have given it a more “palatable” formulation. But the end result would not have been so effective and simply wouldn’t have met the high standards they set themselves.
What is RINGANA’s greatest challenge?
The question of how they can achieve the very best performance for their products. Formulations cannot be enriched infinitely with active substances because at some stage this affects the texture. When it comes to the concentration of active ingredients, they always go to the absolute limit. If that isn’t possible, they develop suitable supplementary products. The RINGANA CAPS supplement the RINGANA PACKS, the RINGANA ADDS our Serums. That is how RINGANA achieves 100 per cent product performance.
You can order all Fresh Skin Care products and Supplements via our RINGANA Shop or have a look at the complete product range. If you have any questions or if you want to know more about the company, please feel free to contact us.